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ToggleShanghai, often considered the fashion and shopping capital of China, is a vibrant metropolis where the old meets the new. Among its many iconic areas, Nanjing Road and Xintiandi stand out as must-visit locations for shopping enthusiasts. These two areas not only offer top-tier retail experiences but also give visitors a chance to dive deep into Shanghai’s rich cultural history and modern lifestyle.
Nanjing Road: Shanghai’s Premier Shopping Street
The Heart of Shanghai’s Retail Scene
Nanjing Road is undoubtedly Shanghai’s most famous shopping street, stretching for over 5 kilometres from the Bund to Jing’an Temple. This bustling street is one of the busiest in the world, and it serves as the focal point for all things shopping in the city. It is a diverse area, blending international luxury brands, local boutiques, and traditional shopping markets, making it a one-stop destination for all types of shoppers.
What to Shop on Nanjing Road?
Nanjing Road is divided into two sections: Nanjing Road East and Nanjing Road West. The eastern stretch is more tourist-centric and is home to flagship stores, department stores, and malls. Here, you’ll find high-street brands like Zara, Uniqlo, and Nike. Moving west, the shopping becomes more upscale, featuring designer labels such as Louis Vuitton, Gucci, and Prada. Popular shopping malls like Plaza 66 and IFC Mall are located here, offering a luxurious shopping experience with fine dining options.
For those looking for a more traditional experience, Nanjing Road East offers old-school department stores and small shops where visitors can buy local goods like silk products, traditional Chinese tea, and jewellery.

Xintiandi: Blending Old Shanghai with Modern Chic
A Stylish Pedestrian Area with Rich Heritage
Located in the historic French Concession, Xintiandi is a unique blend of old Shanghai architecture and modern chic. The area is built around Shikumen buildings, which are traditional Shanghai stone houses. Over the years, these buildings have been converted into trendy boutiques, cafés, art galleries, and restaurants, offering a taste of both Shanghai’s past and present.

Shopping and Dining in Xintiandi
Xintiandi is perfect for those seeking high-end shopping in a charming, relaxed setting. The pedestrian street features a variety of boutique shops selling local designer fashion, exclusive accessories, and artistic home decor. If you’re looking for something truly unique, you’ll find handcrafted goods and limited-edition designs in many of the boutique stores.
Beyond shopping, Xintiandi is also renowned for its upscale dining options. After a day of retail therapy, visitors can indulge in gourmet meals at some of Shanghai’s top restaurants, or enjoy a cocktail at one of its stylish bars. Whether you’re looking for international cuisine or traditional Chinese delicacies, Xintiandi offers it all in a sophisticated, lively atmosphere.

Shopping Tips for Nanjing Road & Xintiandi
When to Visit and What to Know
Best Time to Visit: If you want to avoid the crowds, it’s best to visit Nanjing Road and Xintiandi during weekdays, especially in the mornings. Weekends, especially on public holidays, can get very busy. Spring (March-May) and Autumn (September-November) offer the most pleasant weather for exploring these areas.
Bargaining: Bargaining is not commonly practised in the large malls on Nanjing Road and Xintiandi, where prices are generally fixed. However, in smaller shops or markets, you may still be able to negotiate a lower price, especially for souvenirs.
Payment Methods: Most stores in Nanjing Road and Xintiandi accept WeChat Pay and Alipay. International credit cards are also widely accepted, though it’s always a good idea to carry some cash for smaller shops.
Unique Souvenirs to Take Home
Both Nanjing Road and Xintiandi offer plenty of opportunities to purchase unique souvenirs that reflect the spirit of Shanghai. Look out for traditional Chinese tea sets, hand-painted silk fans, calligraphy scrolls, and jade jewellery. In Xintiandi, you can also find locally designed fashion pieces and artwork from the city’s emerging artists.
A Shopper’s Dream in Shanghai
Both Nanjing Road and Xintiandi offer an exceptional shopping experience in Shanghai, blending modern retail options with rich historical charm. Whether you’re looking to indulge in luxury shopping, browse local designer boutiques, or simply enjoy the vibrant atmosphere, these areas provide something for every visitor. Don’t forget to explore the unique eateries and cafés that line the streets, making the experience even more memorable.

Plan your trip to Nanjing Road and Xintiandi, and immerse yourself in the heart of Shanghai’s fashion and shopping culture.