
About Us
JustChinaTours Personalises Every Detail of Your Private China Tours
JustChinaTours specialize in designing fully personalized private tours that transform your journey into an authentic China travel experience. Every detail is thoughtfully arranged – from handpicked destinations to unique local encounters, ensuring your trip perfectly aligns with your individual travel style and deepest interests.
Whether you seek profound cultural immersion, authentic culinary adventures, or access to hidden gems far from the tourist crowds, we are here to make it happen. Practicing tai chi with a master in a tranquil Beijing park, savoring a home-cooked meal with a local family in a remote Guizhou village, or tracing the footsteps of ancient traders along silent sections of the Great Wall. Your China journey is entirely customized, built around your curiosity and pace, promising not just a vacation, but a collection of unforgettable stories.
We believe that true travel lies in meaningful connection and personal discovery. That’s why we combine expert local guidance with the flexibility to explore at your own rhythm. Your personal travel consultant will work with you one-on-one to understand your vision, preferences, and dreams, weaving them into a seamless and enriching travel plan.
Discover the heart and soul of China with confidence and ease. Let us handle the complexities while you immerse yourself in the beauty, history, and warmth of this incredible country. Your extraordinary, tailor-made China tour awaits.

Expert in Your China Travel
JustChinaTours is based in Xian, home to the Terracotta Army. We specialize in personalized China tours that cater to your unique interests, whether you seek cultural immersion, breathtaking landscapes, or hidden local gems.
With years of expertise in China travel, our professional team ensures seamless planning, from iconic landmarks like the Great Wall and Terracotta Warriors to off-the-beaten-path adventures in Tibet, or along the Silk Road. We take pride in designing flexible, private China tours that match your pace and preferences, supported by knowledgeable local guides and premium service.
At JustChinaTours, we go beyond standard itineraries—your dream trip is custom-built just for you or your travelling party. Whether it’s a family vacation, a solo adventure, or a luxury getaway, we handle every detail with care.
- 2001
Entering the Travel Industry
I started working in the travel industry and have been working as an English-speaking tour guide both domestically and internationally. This hands-on experience laid a solid foundation for understanding travelers’ needs and delivering authentic cultural experiences.
- 2009
JustChinaTours Was Born
We established our travel company in Xian, and JustChinaTours was born. Our mission was clear: to create personalized and memorable journeys across China, sharing the country’s rich heritage with visitors from around the world.
- 2011
Focus on Custom Tours
Customizing China tours for guests from all over the world became our specialty. We focused on tailoring every detail to match individual interests, ensuring each traveler’s experience was unique and deeply rewarding.
- 2013
Growing Our Team
Our team grew bigger, bringing together passionate professionals with diverse expertise. This expansion enabled us to enhance our services and provide even more personalized attention to every guest.
- 2014
Expansion to the entire China
Expanding our services to all destinations in China allowed us to offer a wider variety of travel experiences, from bustling cities to serene countryside, enriching our guests’ exploration of the country.
- 2016
New Offices in Key Cities
We opened new offices in Beijing and Shanghai, strengthening our presence in China’s major hubs. This expansion improved our ability to coordinate seamless tours and provide local support wherever our guests traveled.
- 2020
Overcoming the Pandemic
The pandemic had a catastrophic impact on the travel industry worldwide. We faced unprecedented challenges but remained committed to our guests and prepared to adapt for the future.
- 2023
A New Chapter Begins
With China’s reopening, we recovered and resumed serving our guests with renewed energy. We embraced new health protocols and travel trends to ensure safe, comfortable, and inspiring journeys.
- 2025
Delivering Excellence Nationwide
Our localized network is strong enough to provide inbound China tours with top-notch services. Leveraging years of experience and local connections, we deliver customized, high-quality travel experiences, including our signature Yangtze River Cruises.

Our Vision
Our vision is to bridge cultures through tailor-made China tours, blending ancient traditions, captivating history, and modern discovery.
By crafting immersive, personalised journeys, we create meaningful connections and unforgettable experiences—deepening your understanding of China’s rich heritage and vibrant present.
Our Experts
Our Mission
Our mission is to unlock the authentic China for curious travelers.
Through meticulously crafted private tours and passionate local expertise, we transform ordinary trips into extraordinary journeys—where every moment feels authentic, every experience resonates deeper, and every memory lasts a lifetime.
Contact Us24/7 Travel Support – We’ve Got You Covered
Your private China tour comes with 24/7 peace of mind. From the moment you arrive until your return flight, our local experts are on standby – ready to offer instant assistance, anytime, anywhere.